Brand Strategist • Coach • Speaker
You've Got Magic to Share. Let's Make Sure the World Sees It.
Stop playing small. Start owning your inner knowing. It's time to become a magnet for the opportunities that are actually meant for you.
For spirit-led leaders, speakers, and creatives who are ready to turn inner knowing into outer influence.
Insights featured on stages, podcasts, and platforms serving conscious leaders, creators, and change-makers.
The Frustration
It still feels like you’re shouting into the void.
You’ve done the courses.
You’ve shown up on social.
Maybe you’ve even tried to get speaking gigs — or you’re already getting paid to speak.
And yet… it still feels like you’re shouting into the void.
You’re tired of hiding your magic behind strategy that doesn’t feel aligned.
You’re done being told to water down your soul to be “more marketable.”
You’re over being “professional” at the expense of being powerful.
You’re done trying to fit your fire into someone else’s formula.
You’re not here to be quiet, play small, or blend in.
You’re here to be unforgettable.
Whether you’re launching your work, speaking your truth, or selling with heart, you don’t need another marketing guru.
You need someone who sees you — who hears the message beneath the mess — and knows how to help you shape it so it lands, resonates, and books.
Meet your message alchemist.
I’m Kristen Hartnagel.
Some call me a personal branding expert.
I prefer: light launcher, message alchemist, voice amplifier, impact igniter, story shaper, stage guide.
Call me what you want — just don’t call me conventional.
As a founding member and personal brand strategist at Brand Builders Group, I help spirit-led leaders turn their inner knowing into outer influence.
Because you already have what the world needs.
But until you own it, you won’t grow it.
Process & Payoff
Unleash your inner spark for exponential outer success.
I’ve got you.
We’re not here to play small. We’re here to get you seen, booked, and lit up from the inside out.
My work sits at the intersection of strategy, intuition, and embodiment. I help visionary leaders, experts, and creatives build personal brands that don’t just look good — they feel true and create real momentum.
Start it. Say it. Sell it.
With spiritual alignment and bold strategy, we brand the brilliance you’ve been holding back.
When we work together, you will:
- Gain radical clarity around your true brand so it resonates, sticks, and attracts aligned opportunities
- Learn how to translate intuition and inner wisdom into clear strategy
- Develop messaging that sounds like you — and converts
- Build a presence that magnetizes stages, clients, and right-fit opportunities
- Step fully into the spotlight as the expert you already are
For speakers:
You’ll learn the strategy six-figure speakers use to land consistent gigs — and stand out on every stage.
This isn’t about getting lucky. It’s about knowing exactly how to position your voice so the right opportunities come looking for you.
I’ve helped bestselling authors, TEDx speakers, and transformational leaders amplify their message and build brands that book.
Now it’s your turn.
Real Results. Radical Alignment.
The Ripple Effect of Living Your Truth
Working with Kristen as my coach has been a delight. She is empathetic, present, and empowering. She has a great balance of wisdom and knowledge that energizes me. When we got matched up together I was so excited to start getting to work. I love having her outside perspective that closely aligns with who I am as a speaker and as a brand. Her approach comes from years of experience and her time with the amazing team at BBG. Kristen's knowledge of the content has been an asset for me to guide me along the way and keep me on track. She will also challenge me and let me know how to improve my process. She helps keep me accountable and communicates with me in multiple ways so I don't miss anything. Kristen is an integral part of my BBG journey! …Plus, she taught me that shift space bar trick!
Kristen has an incredible gift for simplifying complex concepts while preserving their full integrity—a rare and invaluable skill. As a personal brand strategist and spiritual business alignment coach, she is a master with words, crafting messages that deeply resonate with any audience. What’s truly special about Kristen’s talent is how she uses it to help others elevate their message and make a bigger impact. Her support has been so transformative for my business and brand; I genuinely don’t know where I would be without her guidance and expertise.
Kristen helped me turn an idea into a profitable company in less than four months!
What I love most about working with Kristen is that it’s obvious she has a really high emotional intelligence. She doesn’t match her tone to my tone, or her mood to my mood. The work we do together is so important, but it’s also hard, and sometimes frustrating, and sometimes I come to our meetings having a bad day, and Kristen is always just this ray of sunshine, this calming influence, that helps me identify what’s frustrating me, and turn it into a really important insight. She also has a really deep knowledge of her expertise, and how to apply “best practices” to my specific personality, business needs, and personal preferences. She’s been invaluable during the more than two years that we’ve been working together, and I would whole-heartedly recommend her to anyone who wants to take their personal brand to the next level.
Ways to Work Together
Choose the doorway that fits your next evolution.
Not sure where to start?
You don’t need to have it all figured out. You just need to be willing to show up for what’s calling you. Whether you're just starting out or scaling up, we’ll meet you where you are — and build from there.
Offering 1
Personal Branding & Strategy
Stop hiding your magic behind vague messaging. We will excavate your true story, align your strategy with your soul, and craft a magnetic presence that attracts your dream opportunities—so you don't have to chase them.
Offering 2
Quantum Collective Joy Lab™
A live, experiential community where imagination becomes impact. Stop trying to evolve in isolation—come experiment with your potential, align your frequency, and grow alongside a powerful collective that gets it
Offering 3
Speaking & Keynotes
Transform your audience with talks that don't just inform—they ignite. Whether for a corporate stage or a creative conference, we’ll craft a message that shifts perspectives, opens hearts, and creates a ripple effect long after you leave the stage.
You’re not here to dilute your light. You’re here to multiply it
To get seen.
To get booked.
To build a brand that’s as aligned as it is impactful.
This is for you if...
You’re a coach or creative ready to stop blending in.
You crave a space where strategy meets spirituality.
You want to build your brand without selling your soul.
You are ready to evolve alongside a powerful collective.
Your evolution starts now.
Step into the lab where we experiment with potential, lock in your messaging, and amplify your joy. The world is waiting for your true voice.
No pressure. No push. Just clarity, resonance, and your next right step.
Meet Kristen
Light launcher. Message alchemist. Impact igniter.
Kristen Hartnagel helps spirit-led leaders align their inner truth with outer impact — so they can amplify their voice, grow their influence, and live in unshakable joy.
She is a keynote speaker, personal brand strategist, and spiritual breakthrough coach, as well as a founding member of Brand Builders Group. With more than 30 years of sales experience and over 8,000 hours of strategy coaching, Kristen is known for translating intuition, imagination, and big ideas into clear messaging, compelling keynotes, and magnetic personal brands.
As the host of Evolve Now Show with Kristen Hartnagel and creator of The Quantum Collective Joy Lab™, Kristen brings together strategy, spirituality, and collective imagination to help people move from insight into embodiment.
Whether she’s helping a thought leader refine their keynote, guiding a community through energetic expansion, or coaching a client through a breakthrough, Kristen empowers people to live, lead, and create in alignment with who they truly are — and who they’re being called to become.
Your message is ready. Are you?
Book your free Brand Strategy Session and let’s turn your inner knowing into outer influence — with a brand that feels like home and a presence that can’t be ignored.
Prefer to start with community? Explore The Quantum Collective Joy Lab™.